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Design of Web-Based Products and Services

Professor Karl Ulrich Links to an external site.
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TA:  Jin-Ah Lee (leejina@seas.upenn.edu)

<< Click on "Modules" to see readings, assignments, schedule, etc. "Modules" is basically the equivalent of a conventional syllabus.

YOU MUST ARRIVE BY 9:00AM on Monday, January 4 (coffee and bagels available by 8:00am). You will be done by 4pm on Thursday, January 7. (We will have a celebratory gathering at Palomino 4:30pm - 7pm for those who can stay.) In most cases you will have some project work into the evening Monday - Wednesday.

DIRECTIONS: Find the Hills Brothers Plaza (corner of Embarcadero and Harrison). Either enter via the doors at 2 Harrison Street or go to the interior courtyard and look for the lobby entry from that side. There is a cool sculpture of the Hills Brothers "coffee guy" at that entrance. Take the elevator the 6th Floor.

IMPORTANT: There are several assignments due before the course starts on January 4. Please see this module for details: Before Course Begins

Course Materials: The required text is Innovation Tournaments Links to an external site. (chapters 1-4 and 9). You can buy this on Amazon for ~$23. (WEMBA students get the book from their program offices.) All other required readings are available via Canvas.

Computing/Software Requirements (PLEASE PLAN AHEAD ON THIS AS SOME OF YOUR EMPLOYER POLICIES MAKE LAST-MINUTE INSTALLATIONS OF SOFTWARE TRICKY)

• Laptop computer with wireless capability. (There are computers in the GSRs as well, but just one per room.)
• (Optional) If you don't have your own preferred programs for editing photos and creating illustrations, you may also wish to download and install Photoshop and Illustrator. (Adobe provides free trials of these products.) The open-source and free versions of these tools are Gimp Links to an external site. and Inkscape Links to an external site., which are very good. Don't panic if you don't know either of these programs... almost certainly someone on your team will know how to edit photos and create vector graphics using these or similar tools. Using graphics tools will not be a requirement for everyone.
• A Google account. (If you have a gmail account, you have a Google account.)

Important Note on Time Zones: Assignments and due dates are listed based on the time in the time zone currently specified in your Profile. Be aware of this in case you set your profile to a time zone different from the one for your current location. The Profile button can be found at top right.

Course Policies and Grading

Project Mission Statement