Day 4

9:00
Launch of www.wwwharton.com
Each of us will simultaneously email a standard pitch to at least 20 people. The course splash page will contain ads for the 7 products/services. We will measure bounce rates, time on site, unique visitors, and conversions for the sites. Please develop a list of at least 20 people in the target segments for the workshop sites to whom you can email an invitation at 9am this morning.

9:30

Peer Evaluation of Sites (site surveys due)

10:30 Analytics

10:45 Team Debrief and Report Out

12:30 - 2:00 <Lunch>

2:00

Guest Speaker - Oisin Hanrahan - Founder, Handy

3:45

Report on Site Performance Statistics

Team Debrief and Report Out on Key Lessons

Course Summary

4:30 <Official End of Workshop>

Informal celebratory gathering (optional)

We will have food and beer/wine/softdrinks at Palomino at 4:30pm.

Additional materials will be posted as they become available (email feedback from launch, data files, etc.).